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Social Fails - MeistgeleseneSession expired Please log in again. In dieser Situation ist Fingerspitzengefühl angebracht, vor allem angesichts heftiger Diskussionen über fragwürdige Rüstungsexporte und Waffengewalt. Wie Coca Cola Russland und die Ukraine verärgerte 6.
The article with the errors was released exclusively online across the company's social channels making it an easy target for criticism.
The New York Times and the editor himself issued an apology on Twitter:. Starbucks has been the center of a couple controversial stories recently, but this campaign is more focused on a less controversial post.
If you entered any Starbucks store late last year, you saw that it was taken over by ads for their new Blonde Espresso. Not only were the stores taken over but their social media accounts as well.
One ad that really stuck out to myself and a lot of others was this one:. Starbucks has yet to update their content and when you go their site , this post is still front and center.
Want to Contribute Content to impactbnd. Click Here. Social Media Marketing. By Dia Vavruska on June 23rd, By Stephanie Baiocchi on June 12th, By Katie Pritchard on June 8th, By Stephanie Baiocchi on June 5th, By John Becker on June 4th, By Connor DeLaney on June 2nd, By Karisa Egan on May 28th, By Rachel Palmateer on May 21st, By John Becker on May 19th, Customer Satisfaction.
By Will Harris on November 26th, Community Management. By Rachel Palmateer on April 21st, Graphic Design.
By Marcella Jalbert on March 27th, Brand Development. By Jessie-Lee Nichols on March 12th, By Jen Barrell on October 5th, By Rachel Palmateer on August 31st, By Jenna Ott on May 28th, Brand Awareness.
After getting a ton of backlash, the post was removed and the Air Force issued this apology: But the lesson still stands: Be careful about what and how you newsjack.
Would You Rather: Rihanna Ever since they updated their layout and upset almost all of their users, Snapchat has been losing popularity.
Rihanna even stated that she did not accept the apology issuing the following statement on her Instagram: Rihanna is a prominent figure in society and making her look bad and then her not accepting the apology caused even more negative backlash against the app.
If you've been paying attention to United Airlines, you know the company hasn't been having a good year. Things started when passengers took and shared video of a man being forcibly dragged off a plane by security when he was randomly selected -- and declined -- to forfeit his seat for airline maintenance workers.
That alone was enough to cause an uproar on social media and tarnish the reputation of the brand, but things only got worse when CEO Oscar Munoz issued a cold, victim-blaming apology in which he praised his employees for following proper procedures.
Proper procedure or not, delicate situations like this require warmth and understanding -- and United Airlines wasn't prepared to offer it.
Dove went viral on social media in early May -- and not in a good way. In its ongoing effort to redefine popular beauty standards, Dove made a controversial move to reshape its shampoo bottles to reflect different body types.
On paper, it may have looked like a good idea. But to many women, this indirectly confirmed that there was a "best" or "right" body type, after all.
The question raised was, Do you choose the bottle that matches your body type? Pepsi missed a lot of red flags in its misguided attempt to promote its product within a frame of peace and understanding and Kendall Jenner , and a backdrop of a protest against police brutality.
Immediately, social media users called for a Pepsi boycott and accused the company of undermining the Black Lives Matter movement, and exploiting it to sell more products.
Pepsi quickly apologized and withdrew the ad , a smart move that prevented further damage, but the ad dealt a blow to its reputation.
In March, a surprising tweet from McDonald's came out, trashing President Trump : "You are actually a disgusting excuse of a President and we would love to have Barack Obama back, also you have tiny hands.
The company took the tweet down swiftly, but the incident showed how vulnerable corporate accounts can be. Back in January, Trump's immigration ban was in the spotlight, and taxi drivers in New York gathered together for a strike, to protest the legislation, asking all drivers, including those from Uber and Lyft, to join the protest.
Uber, apparently trying to take advantage of the situation, suspended "surge" pricing and issued a tweet aimed at promoting its service.
Many viewed that action as an attempt to undermine the strike. Thousands of users posted to the hashtag DeleteUber viral in response, and Lyft saw an enormous boost in users.
Additionally, for the first time ever, Lyft's downloads surpassed Uber's on Sunday, January 29 , as a direct result of the DeleteUber campaign.
This fail boiled down to a simple, and probably innocent, but very poor choice of words. After this year's Boston marathon , the company tweeted out, "Congrats, you survived the Boston Marathon!
The company recovered swiftly by immediately taking the tweet down and issuing a heartfelt apology. Spelling errors aren't that big of a deal -- unless you're the federal Department of Education.
This year, the Department of Education sent out a tweet misspelling W. DuBois's name , then misspelled "apologies" as "apologizes" in its follow-up apology-for-misspelling tweet.
This year is only about halfway over, so even if your brand hasn't made any mistakes yet, it's still too early to count yourself in the clear.
Prepare an audit of your existing social media strategy , and double-down your efforts to protect your reputation.
Latest Video Start A Business. You don't want customers having an unintended laugh at your expense, do you?
Here's how to protect yours.